Do you not like money?

67% of Australians made no investments in 2024, due to uncertainty about what to do with their money.
We needed to shake an unconfident and uninterested audience out of their inertia and invest in a global fund they’d likely never heard of. 

We posed a single question (with a very Australian tone) that positioned Vanguard as a sure thing. And the lawyers didn’t even raise an eyebrow.