Product Pose Yoga

IKEA isn’t usually synonymous with peace and harmony, but with the help of a professional yogi, we found a way to combine retail therapy with physical therapy for mind, body and home. Product Pose Yoga turned products from the new IKEA catalogue into yoga poses they resembled. People could shop the poses while they practised them, and for the first time see IKEA furniture not as a source of frustration but as a source of peace.