How To Break A Honda

Honda’s Lawn & Garden range is built to last and last and last, 
which is great… until it becomes a business problem.

Introducing How to Break a Honda, a social campaign that puts 
Honda’s famous durability to the ultimate, absurd test.

Because we know a normal garden won’t break a Honda, we 
took them far beyond the lawn, putting them through a series
of high-action destruction tests designed for the high-speed nature of social feeds.

Then, right on Facebook where owners were bragging about their 1980s mowers still going strong,
we served them the films, giving them an idea to finally justify an upgrade.